edge. TWG Capital

September 2009


Q: How have you been able to accelerate your future and meet your goals during the recession?

Hani Rihan
Hani Rihan
President
American Insurance
Agency Direct, Inc.
Florida

A: "My goal was to expand my business by opening a fourth location. While I was working to grow my business, I had an unexpected setback in my personal life. A family member became very ill and their care was not covered by their insurance policy. In order to provide them treatment, I had to think of ways to find capital quick! After finding TWG Capital, I was able to sell 4 out of 6 writing numbers for one lump sum.

The money I received from selling a portion of my book was enough to pay for my family’s medical expenses and perform the market analysis I thought was going to be put on the back burner. The Tampa area turned out to be the hottest market and my new agency is scheduled to open September 20, 2009 – just two months after contacting TWG Capital."

Read Hani’s full interview

Lesley L. Schafer
Lesley Schafer
JG Smart Solutions,
LLC – Agent
Email Lesley

A: "I’m working hard to keep employers and individuals focused on the “here and now” instead of the “what if’s.” We have to proceed forward as a society and implement smart business and benefit decisions. This is a perfect time to analyze and modify benefit plans that will be a win-win for both the employer and the employees. Groups should also include long term wellness strategies to help achieve a healthy and productive employee population."

Gary Treadwell
Gary Treadwell
Colonial Life Agent
Massachusetts

A: "The production of my insurance agency has declined considerably from early 2008. My appointments dropped from 5 or 6 a week to 2 or 3 a month. I was in a situation where I really needed to generate more income. So I sold a block of my insurance business to TWG Capital in order to obtain capital needed to focus on my new venture. The Benefit Toolbar, a unique revenue generating program for non-profit and profit organizations, has been a great success and provided the extra income I was losing selling only insurance."

Read Gary’s full interview

Lynn Sylvia
Lynn Sylvia
Allstate Agent
Indiana

A: "Due to the economic downturn, my revenue had been cut in half by the end of 2008. In early 2009, I applied for a loan with TWG Capital to jump start my marketing efforts and by mid 2009 my revenue had doubled.

I was able to improve my cash flow for staffing, gain a competitive advantage and continue success through these rough economic times."

Read Lynn’s full interview

industry edge

Prospecting 101

Corbin Grimes
Corbin Grimes
Financial Media Group
Operations Director

Many advisors shy away from prospecting because of the perceived amount of work it takes and the little perceived value it brings. Prospecting amongst financial advisors has a "dirty" reputation because historically, prospecting required cold call after cold call and lots of follow up with people that ultimately might not even be interested in the products you offer.

With advances in database management, data collection, advanced demographic modeling, demo-filtering, and smart automation, modern prospecting has become a very viable means of opening up new opportunities and generating fresh leads.

Consider the following when you research your next prospecting system:

  1. Automation - Does the system offer automation options? Can you let it run in the background and have it generate leads without you having to do much effort?
  2. Web Based - Can you access the data behind the system online?
  3. Data Quality - Where is the data coming from? What are the demographics used? Is the data source reliable? How are they modeled? Are the prospects provided resold or are they exclusive?
  4. Data Management - Does the system provide a good method for managing the data? Can you track your success and conversion ratios?
  5. Scalability - Can the system grow with you? Is it flexible and able to work regionally?

Read the complete article

Quote of the month
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September 22nd – First Day of Fall
Fall lawn and garden tips
to prepare you for
next spring.

Feedthepig.org
Fun tools, quizzes
and tips to help you
save money.

CNNMoney.com
How to boost
your credit score.



Financial Media Group
Targeted lists,
recruitment programs,
email marketing
and more!

HealthReform.GOV
Get up-to-date on what’s
happening in Congress

InsureMe.com – Agent Resource Center
Marketing, sales and
business tips for
insurance agents
Premium Laughs
Stephanie Simmons
VP, Sales & Marketing


Last week a man asked me, “If I insure my house today for $300,000 and it burns down tonight, what will I get?”

I said, “About 10 years.”



Joke submitted by Ken Bock from Hill & Usher Insurance – Phoenix, AZ












Got a Laugh? Submit for future issues.

mark your calendar


September 12 – 16 | Orlando, FL

NAIFA - Convention and Career Conference ‘09
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October 31 – November 3 | Summerlin, NV

IDIS - Disability Insurers and Producers Conference


November 14 – 16 | Kansas City, MO

LTCi - 8th National Producers Summit
Register now or download the show schedule


Last month…


August 24 – 26 | Las Vegas, NV

SMAX - 2009 Senior Market Advisor Expo
Check out the photos and Read the article


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sales tip

Heather Benfield
Heather Benfield
Account Coordinator

Heather’s Sales Tip for Agents

"My role at TWG Capital is to assist agents during the application process by collecting documents needed to qualify. My best tip for agents is to keep copies of all business and personal financial information neatly organized, labeled and easy to access.

This saves time and frustration when searching for contracts, rate schedules, tax returns and other financial statements. Also, a well organized work space reduces the feelings of stress and being overwhelmed."


Email Heather  |  Read her bio


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