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October 2009
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What’s new this month in [edge]
• New! 'Agencies for Sale' listing.
Have an agency for sale? To list it in next month’s issue for free, e-mail
marketing@TWGcapital.com
• Fast Facts – helpful industry statistics to keep you up-to-date on market
trends.
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Coming next month in [edge]
• New! Delaware agent shares secrets
to outlasting the downturn
• Next month featured article – Tips on Better Utilizing Your Commission Stream
for Retirement
• Innovative Risk Calculator Tool to help determine your annual lapse rate.
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featured agent
TWG: What advice would you give to agents who are struggling
in this economy?
Paul: Expand your product base. Look at what’s working and
move into that market. I’ve focused on annuities and retirement planning because
I don’t see a strong future in health insurance. Look for other opportunities that
allow you to sell a variety of different products and don’t be afraid to make a
change
TWG: How have you been able to accelerate your future and
meet your goals despite the economy?
Paul: About five years ago I sold five blocks of LTC business
to TWG Capital for a lump sum of cash. I used the money towards marketing efforts
and lead generation that helped me to build a block of about 1,000 life insurance
clients. I soon realized there was a better opportunity in annuities. I began selling
them and was able to cross-sell to my original LTC clients, of which the commission
stream I sold to TWG Capital years before, as well as the large base of life insurance
clients I developed.
By selling my renewal commissions five years ago, not only am I still making money
off the deal, I’m actually making more money now than the original lump sum of capital
I received to grow my business.
Read Paul's complete interview
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industry edge
UNFAIR ADVANTAGE
Agencies attract new customers on the Internet & solidify relationships with existing
customers.
Written By Nancy Doucette
Are you ready to meet the modern consumer? If you aren’t using a blended Internet
strategy to find, sell and keep customers, then chances are you won’t, according
to Adam DeGraide, founder and CEO of Astonish Results, LP, a digital marketing firm
based in Rhode Island.
The playing field for agents has changed. Industry statistics show that 85% of consumers
start their search for insurance on the Internet. Although consumers do their research
online, it doesn’t necessarily mean they buy their insurance online.
“Many agencies today see the opportunity that the Internet provides but they get
hung up on building a Web site, search engine optimization, buying leads, or e-mail
marketing,” DeGraide observes. “The truth is that, today, insurance marketing is
not about one thing, it’s about a complete system that gets results.”
Read the complete
article
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sales tip
John’s Sales Tip
"Build your referral business. Take time to identify your top 15% extremely satisfied
clients, make sure their network matches your target and ask them for referrals.
This will reduce selling time and expense while gaining quality leads."
Email John | Read his bio
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Halloween Family Fun
Costumes,
pumpkin carvings,
party ideas and recipes.
Car Care Month
Guides, events, stats
and info on maintaining
your vehicle.
TheSimpleDollar.com
100 great tips
for saving money.
Norvax University
Sales & Marketing
Success Tour
Health Care Reform: An Online Guide
If you want to keep
up-to-date, you must
know these Web sites.
LIAwareness.com
Educational info for
your clients about the
need for life insurance.
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44%
of long term care insurance purchasers are women.
$70,975
was the average single premium paid on LTCI in 2008.
8.8 million
people over 65 in 2020 are projected to have at least one impairment that affects
their standard of living.
83%
of multi-service home care programs serve people who are not eligible for Medicare.
Source: AALTCI and AARP
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agencies for sale
Ibarra Allstate Insurance Agency
Orem, UT
$179,000
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AC:
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$90,000
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Policies:
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737 policies in force
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Office Space:
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1100 sq. ft office (with 4 separate offices inside plus break room and reception
area) in ideal central location. Three year lease began in February 2009. Lease
is $1,050 plus utilities per month.
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Info:
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Allstate Family of Insurance Companies. Buyer must be approved by Allstate. Buyer
of this agency would qualify for all the new agent bonuses Allstate offers. About
65% of my clients prefer to do business in Spanish (a very good niche market already
established in this area). Agency established 8 years ago.
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Contact:
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stevenibarra@allstate.com | 801-426-5666
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TWG Capital specializes in funding agency acquisitions. For more information about
obtaining capital or listing an agency for sale in next month’s issue for free,
email marketing@twgcapital.com or
call 877-894-2785.
Disclaimer: This agency is not affiliated in any way with TWG Capital or any partner
of TWG Capital nor is TWG Capital representing the sale of the agency listed above.
This is for promotional purposes only, as a free service for independent agents
helping to accelerate their future.
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mark your calendar
October 21 – 22 | Denver, CO
Norvax University - Sales
& Marketing Success Tour
October 31 – November 3 | Las Vegas, NV
IDIS - Disability
Insurers and Producers Conference
Stop by TWG Capital Booth #10 and enter to win the cash prize giveaway!
November 14 – 16 | Kansas City, MO
LTCi - 8th National Producers Summit
Register now or
download the show schedule
November 14 – 17 | Indianapolis, IN
IIAI - 111th Independent Insurance Agents of Indiana Annual Convention
View exhibitor list
Last month…
August 24 – 26 | Las Vegas, NV
NAIFA - Convention and Career Conference
‘09
Read the article
and view the photo gallery
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view past issues
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