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January 2010
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industry edge
Improving Your Online "Searchability"
Frustrated with how competitive Google has become for insurance agents? For an insurance
agent website to be truly successful, it not only needs a professional, functional
design, it must also be found on search engines. Getting ranked on the first page
of Google, Yahoo, or Bing for a keyword search is now a top priority for any insurance
agent.
Internet searches are becoming increasingly more localized and specific to geographic
locations. Geo-targeting and local search is on the rise as people become more sophisticated
search engine users. Thus, local Search Engine Optimization (SEO) should be considered
as part of an insurance agency’s online marketing strategy.
According to comScore, 54% of Americans have substituted the Internet and local
search for phone books. Ninety percent of online commercial searches result in a
local offline purchase and 61% of all local searches results in a sales transaction.
Do I have your attention yet?
Read this article to learn how
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technology news
Four Simple Ways to Increase Your Online Presence
Do the words Twitter, Facebook and blogging make you nervous? Have you thought about
increasing your online presence to capture a new market but aren’t sure where to
start?
Success in today’s online market depends on your entire Web presence, not just your
Website. Spreading your online presence as wide as possible helps you reach millions
of potential clients you may not be able to reach otherwise. Below are four simple
ways beginners can increase their web presence without breaking the bank or their
back.
1.
Create a Website
2.
Use SEO (Search Engine Optimization) to Increase your Website Ranking
3.
Start a Blog or At Least Post on Others
4.
Join Social Networking Sites
Read the complete article
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view past issues
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mark your calendar
February 7 – 10 | Naples, FL
ABA - Insurance
Risk Management Conference
February 21 – 23 | New York, NY
IRI - 2010 Marketing Conference
March 8 – 10 | Washington, D.C.
NAHU - 2010 Capitol Conference
March 14 – 17 | New Orleans, LA
ILTCI - LTC Guild is hosting
the 10th Annual LTCI Conference
Stop by the TWG Capital booth or arrange
a visit!
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meet a new member
How Natasha is helping agents?
Natasha has been successfully helping insurance agents for years at TWG Capital.
Because of her patience and excellent customer service, Natasha is our newest Account
Coordinator, assisting agents in gathering documents needed to apply for a loan
or to sell a portion of their commission stream to access capital.
Agents have told us they need help downloading the right files and getting information
to us in the midst of their demanding schedules. So we created the Account Coordinator
position in 2009 to be “Your Personal Document Completion Advisor” to reduce your
burden and take tasks off your hands.
She’s here to help you in anyway so that you can get the capital you need quickly
and efficiently.
Email Natasha | Read her bio
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