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December 2009
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Coming next month in [edge]
• New! Featured Agent Interview
• Sales and Marketing: Four Simple Ways to Increase Your Online Presence
• Finance: How to Plan your Purchases a Year in Advance
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featured agent
TWG: What is your biggest challenge as an insurance agent?
Mickey: Educating the marketplace about their options for
Long-Term Care Planning
can often be a challenge. The LTC industry is relatively young and wasn’t offered
as a product until the late 80’s. The public awareness is much better today than
10 years ago however, only 10% of the target market is currently insured. The demand
for LTC is going to be much more dramatic as additional baby boomers start needing
service. As industry professionals, it’s our responsibility to provide them with
the information they need in order to make smart financial decisions for their future.
TWG: What are you doing to overcome the obstacles?
Mickey: I listen to my clients. Whether I’m meeting with
an employer or an individual, I always begin my conversation by asking if they’ve
had a close experience with a loved one who was no longer able to take care of themselves.
If they have, I listen to their story and find out what their needs are before I
provide a solution. If the prospect hasn’t had a direct experience, I tell them
about my experience with my mother-in-law who was diagnosed with Alzheimer’s and
how it affected my family.
TWG: How would you use a $100,000 lump sum of capital in
order to grow your business?
Mickey: I would use it to help defray the costs associated
with bringing a younger agent – which I would hire – into my business to help with
succession planning for my client base. I would view it as venture capital for expansion.
Read Mickey’s complete interview
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industry edge
Competition Expected to Grow in Disability Market
Although the outcome of the health care reform is uncertain, the need and demand
for Disability insurance is inevitable. According to the National Association of Health Underwriters (NAHU), nearly
33% of all Americans will suffer a serious Disability between the ages 35 and 65
that will last for an average of more than five years. The single largest generation
in history, the Baby Boomers, reaching nearly 79 million people, currently
falls within this age range, meaning nearly 26 million people will need Disability
insurance in the next 20 years. Also, by the time the Baby Boomers have exited the
largest group of Disability risk, their nearly 80 million offspring born between
the years 1982 and 1995, known as the “Echo Boomers,” will begin to enter the age range.
Read the complete article
Lead Integration Saves Time and Money
Here it is almost the end of the year, and like the rest of us, you’re busy trying
to balance all the holiday activities with your insurance business. Even in a tailing
economy, boats, cars, houses, and people still need insurance, and you still need
a way to manage all existing customers and new leads. It can seem impossible, but
there is an answer.
Read the complete article
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Last Minute Christmas Shopping
Gift Ideas for women
of all ages
December 21 – First Day of Winter
Top 10 Winter Getaways
Top 10 New Year’s Resolutions
Did your
New Year’s Resolutions
make the list?
Vertafore.com
Software solutions
for agencies, carriers
and MGA’s
vLetter.com
Add a personal touch
to your written
correspondence
Scanr.com
Scan, print and fax
from your phone
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Holiday Traditions
Every year my family and I watch a Christmas movie for the holidays. Curl up with
a hot cocoa and watch an old flick.
Some of my favorites:
White Christmas
Four Christmases
It’s a Wonderful Life
Let me know your favorite family tradtion and we’ll feature it in next month’s issue.
Email me.
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agencies for sale
Gudka Financial Services LLC
Aurora, CO
$250,000
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AC:
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$90,000 in renewals and $45,000 in new business
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Active Policies:
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1100 policies in force
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Office Space:
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650 SQ’ $985/month
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Info:
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Staff to stay on, well trained and active in retention and renewal activities.
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Contact:
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JP@JPGudka.com
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TWG Capital specializes in funding agency acquisitions. For more information about
obtaining capital or listing an agency for sale in next month’s issue for free,
email marketing@twgcapital.com or
call 877-894-2785.
Disclaimer: This agency is not affiliated in any way with TWG Capital or any partner
of TWG Capital nor is TWG Capital representing the sale of the agency listed above.
This is for promotional purposes only, as a free service for independent agents
helping to accelerate their future.
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mark your calendar
January 27 – 29 | New York, NY
ILS - 7th Annual Insurance
Linked Securities Summit
February 7 – 10 | Naples, FL
ABA - Insurance
Risk Management Conference
February 21 – 23 | New York, NY
IRI - 2010 Marketing Conference
March 8 – 10 | Washington, D.C.
NAHU - 2010 Capitol Conference
Last month…
November 14 – 16 | Kansas City, MO
LTCi - 8th National Producers Summit
Read the article
and view the photos!
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sales tip
Customer retention is a matter of business survival. Use your successes with current
customers to attract new referral business. Focus on the happiness of your current
clients, make them feel loved and appreciated all the time.
Source:
Senior Market Advisor – 2009 Advisors Guide
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view past issues
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