Lesley L. Schafer JG Smart Solutions, LLC – Agent Email Lesley

1. What is your biggest challenge in this economy?

The biggest challenge I’ve faced in this current economy is employer and individual confidence in the marketplace. There has been a lot of trepidation to make changes in their health plan due to government uncertainties.

2. What are you doing to overcome the obstacles?

I’m working hard to keep employers and individuals focused on the “here and now” instead of the “what if’s.” We have to proceed forward as a society and implement smart business and benefit decisions. This is a perfect time to analyze and modify benefit plans that will be a win-win for both the employer and the employees. Groups should also include long term wellness strategies to help achieve a healthy and productive employee population.

3. What advice would you offer to agents during this recession?

Stay positive! There is enough doom and gloom out there. You need to be a source of optimism. Bring ideas and solutions to the table. Your confidence and enthusiasm can make a dramatic impact on both individuals and groups.

Stay informed! The public, your groups and individuals need you to be a source of information. We’re in a rapidly changing world. Stay involved with groups like the National Association of Health Underwriters, be part of the solution!

10 Simple Marketing Efforts that Matter Most

Lev Barinskiy InsuranceAgents.com President

Insurance agents are continuously looking for a creative opportunity to grow their business. The days of mass post card mailing and cold calling are gone. Insurance agents know that in order to get ahead of their competition, they need to narrow their focus and target specific groups. As agents turn to online resources, they find this task manageable, affordable and are ultimately enjoying success.

As agents begin using more advanced resources for their marketing efforts, it’s important to remember the basics. By using these 10 simple marketing tips, you are able to grow your business by winning clients from competitors who forget that sometimes it’s the simple things that matter most.

1. Set a marketing budget
2. Create a marketing calendar
3. Track marketing efforts with response codes
4. Use renewal reminders
5. Be unique and promote it
6. Include your photo
7. Call potential clients to action
8. Send personal cards and letters
9. Cooperation is more productive than competition
10. Keep customers happy

By implementing these 10 small marketing moves, you are sure to narrow your target and build your books of business.

For more information and resources for insurance marketing services, agent education, and social networking, visit InsuranceAgents.com

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Dan’s Sales Tip

Dan Williams Account Manager

"Mail a non-solicitation every week to 5 clients & prospects. Something that connects at a personal level and is unique just to that person (ie – "Saw this & thought of you…")."

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